The world of search engine optimization has significantly changed to adapt with the updates and changes that Google has laid down on the SEO table. As online searching continually evolves to meet the demands of the users, websites also needs to come up with the right optimization strategies to stay ahead of the competition.
On-page optimization is as important as off-page SEO. When it comes to on-page SEO we have probably heard a lot talking about meta tagging, robot.txt and keyword density. But aside from these common tips for on-page SEO, they are still several on-page techniques that play a crucial role in helping your site gain more search engine visibility.
Here are 10 on-page techniques to optimize site efficiently.
Start Title With Keyword
Title tag is one of the most important factors when you optimized website internally. It is used by search engine like Google to display your page in search results. As much as possible, you need to place your keyword on the title. And it is better if you place your keyword to the beginning of the title tag. This tends to give your page more weight to search engines.
Use High-Quality Multimedia Wisely
Text is important in any website but too much text with no images can be boring and just the same, crowding images can make you websites unappealing. So be sure to balance the use of high-quality images and text in your website to make it visually-appealing and at the same time informative.
Keywords Are Not Verbatim
Your keyword does not need to be verbatim. Make use of LSI or Latent Semantic Indexing keywords and sprinkle them all-over your content. LSI keywords are “synonyms” of your keyword that Google uses to determine page quality and relevancy. You can easily determine the LSI keywords when you check the “Searches Related to…” area once you search for your keywords. Make sure of the terms listed in this area.
Proper Use Of Heading Tags
Do not forget to put heading tags in your page. Heading tags are used by search engine to determine the level of importance of your page. In using heading tags, avoid using generic terms and images as H tags. Additionally, make sure your title are tag as <H1>, followed by subtitles which can be <H2> or <H3>.
Improve Loading Speed
Speed matters a lot not only in traffic but also in ranking. Now that Google is putting great emphasis on user’s experience, it definitely does not want any page that are loading slowly. Users do not like waiting and what users want that is what Google is trying to cater that’s why page speed is an important ranking factor. To test you page speed you can use Google’s PageSpeed Tools.
Don’t Forget Social Sharing Buttons
Social sharing buttons increase social sharing by 700%. Although, social media does not directly affect ranking, the more social shares your page get, the more people will see it which more likely increase chance that someone can link to your website. That is actually an indirect boost of page traffic and visibility.
Mobile Search Implications
It is no surprise that Google is giving special attention to mobile-friendly sites. With the fast-growing number of users who prefer using mobile, it would come as no surprise that mobile-friendly sites will rank better in mobile search. And although, Google has directly explained that the Mobile-friendly update has no effect on desktop searches, it would still be a great loss of opportunity if you don’t grow your mobile presence.
Add Alt Attributions To Every Images
Images in your website must also be accessible in search and just how will you do that? Optimize images by placing alt tag on every image in your site. Alt tag which means alternative tag is use to provide text (commonly text that describes the image) to non-visual browsers or for visitor who can’t see images in their browsers.
Text to HTML Ratio
The text to HTML ratio refers to the amount of text in the webpage versus the amount of html code in the same website page. The ideal text to html ratio is 3:7 which refers to the percentage of text (30%) as opposed to the percentage of HTML (70%). It has no direct effect in rankings but websites with higher text content tends to be more appealing to users and more user-friendly, it can be loaded fast and has better indexing on pages. For these reasons, websites with visible text usually ranks higher than other websites.
Use SEO-Friendly Permalink URLs
As much as possible make your website or page URL keyword -rich and brief. Do not use ugly, unappealing URL like “domain.com/p=123” or URL that is too long like “domain.com/on-page-seo-how-to-optimize-your-page-properly-to-increase-ranking-on-google”. Your URL can be short but at the same time it summarizes the whole thought of your page.
Google does not make our job more difficult but instead their sole purpose is to provide the best experience to online users. Just the same, this should also be our purpose in designing websites. Sure, there are so many things we need to consider and if you don’t know where to start, getting a professional SEO services might be your best solution.