With the current technological developments, more and more consumers are becoming mobile junkies. During the previous years, we have seen huge growth in mobile commerce and in response to these developments; businesses are also making a huge shift from e-commerce to m-commerce.
However, though almost everyone seems to be grabbing this opportunity to join the mobile market, not all of them are fortunate enough to be successful. There are entrepreneurs who fail to effectively take their business to mobile.
Where did this mobile commerce site go wrong? Here are some m-commerce mistakes that businesses oftentimes commit.
Your mobile homepage should attract consumers to go deeper in your mobile site. This is a crucial page in your mobile site, thus, you have to make it simple and yet visually appealing and inviting.
In designing your homepage, keep in mind that this should be the road map of what your business is all about and this should act as a guide to take your consumers to other pages. Make navigation simple and easy to use and make sure to put only the necessary details and information, leaving other unimportant details behind. Furthermore, follow the “rule of thumb”. Your most important inner page links should be within the thumb-friendly zone to increase click-through rates.
Neglecting Social Media Engagement
Social media plays a vital role in mobile marketing. You have to put in mind that most consumers are social media savvy. For mobile business sites, social media engagement is the easiest and perhaps most effective way to promote websites.
Your brand should create a social media campaign that can invite online consumers to your website. Creative campaign through social media does not only increase traffic but more importantly, it can increase brand loyalty among consumers and these consumers can help boost leads and sales.
Complicated Checkout Process
When consumers proceed to the checkout process, it does not necessarily mean that you are sure to have the sale. There is still a tendency that consumers will abandon the checkout process. For one thing; your checkout process is complicated.
Make your checkout process as simple as possible. Do not require too many information and ask them only the information needed to proceed to checkout. Moreover, make the process short and clear so that consumers will not have a difficult time following the process.
Misused QR codes
QR codes can be very beneficial for both users and businesses. QR codes are machine-readable codes which can be used as an effective marketing tool. However, it requires too many information and steps until users can finish the process. Oftentimes, it drives consumers away. You have to assess whether you really need QR codes in your website. If you think that it is unnecessary, you can just skip using this tool for mobile marketing.
Consumers visit your mobile website because they are need something which your website can provide. In creating content in your website, you should always think of your consumers’ needs. Their needs and wants should be readily available in your website if you want them to stick and explore your website for a longer period of time.
Moreover, your content should contain what your business is all about, what you offer and how consumers benefit from your services and products. Additionally, bear in mind the proper layout of contents. Find the balance between text and code ratio as well as do not forget to put images and videos, if necessary
The mobile commerce industry is growing rapidly. For businesses, it can be tempting to quickly launch a mobile site because they fear to get left behind or they feel that they need to. However, launching a mobile website is not that easy. As entrepreneurs, you have to think it over and plan it out well to avoid mishaps.
Your mobile website is important for lead and sales generation. Avoid these mistakes mentioned above and hopefully, with the help of mobile web design experts, your business will successfully conquer the mobile market.