The web is composed of a vast sea of information. Here and there, we hear that in order to grasp a better business profit margin, one has to leverage local SEO strategies. Diving into the strategies won’t do a business any good until it’s clear to him what local SEO means exactly.
What is local search?
Local search is a type of search aimed at finding something within a geographic area. Example: “Bridal Clothing at Miami.” It may also refer to a search simply to seek an information with a purpose of making transaction offline.
This is most common to brick-and-mortar businesses who often do hyperlocal enterprises to draw customers within their specific niche of service. Most of these online services aim at people within the locality who wanted to buy something from a nearby area. Some services include manicurists, delicatessens, laundromats, barbers, dry cleaners, and sandwich shops.
What is Local SEO?
It’s quite similar with organic SEO, only a bit specific. For customers, search would be a lot easier, while for marketers, reaching their target audience would be a lot better. It’s a win-win to both parties.
Local SEO is focused on providing results that are relevant to a searcher based on his/her current location. Including local elements in a search query in Google, for example, would show different results than those with not. For an instance:
search #1: Best jewelry store
search #2: Best jewelry store in Miami
If one checks the search result, it will be noticed the big difference between the two. Searchers who target nearby stores would definitely find it difficult to locate the right result if there’s no local element added on the search terms. Given the search #1 as an example. With it, Google will provide the overall search result of jewelry store, including services from other countries. This search query is understood as a global search.
Using search #2 as words for the query, the number of search results narrow down, which becomes more specific and targeted. The first page is more likely exact, showing a list of jewelry stores in Miami.
Local SEO Strategies
Bare in mind that according to statistics, 30 to 40 percent of all searches is made with local intent. And one can be at the top ranks of local search, even not in the global search result.
There are several ways one can do to optimize his website for a local search. Here is the exact way of dealing it.
1. Manage Global Places for Business
The first thing is to claim your Google places for business page. Don’t forget to complete the information, including opening hours, address and contact details. Provide category to your site as this makes Google understand your site better in createing a signal that you are related to any localised searches about what your business does.
2. Link Google Places page to a Google+ Local page
This page is more focused on social interactions, often used to feature reviews, information about the restaurant, images and posts. Through it, users will be able to access your site’s images, videos and comments.
How to Create a Google+ Local?
- The page title should include the brand name, target keyword/s, and location. Just make sure that keywords are inserted naturally as this helps in the optimization.
- Ensure right category. Don’t simply put ‘jewelry store’ but ‘Miami jewelry store.’
- Do include NAP (name, address, phone number) citations. They are key ranking factors in local SEO, which provide more value, similarly with links.
- Encourage customers to leave reviews as they have a heavy weight in ranking. Listings with reviews also matter so encourage your customers to leave their reviews.
- Include a listing for each of your physical locations as it ensures people to find exact details for the nearest branch within their area when searching locally. This also helps for a better local ranking.
Start now your local SEO with your AllGlobalVentures Miami SEO to ensure better sales in your campaign. Local search isn’t just anything. A number of customers are doing their searches locally and it would be best not to miss those opportunities for your business growth. After all, we’re approaching 2015 so there might be more interesting things to come in leveraging local SEO strategies.