Hooray for those online businesses who acquire a huge number of daily traffic! Everyone knows that’s something pretty hard to achieve. If you are one of them, regardless of what you’ve done, congratulations for making this far. But scale your success because your attainment isn’t yet enough to consider yourself a winner. It’s too soon to cry for victory. For as long as those traffic isn’t generating you good profits, there is much to do. You can tell what that means.
Life would be great when conversion is guaranteed so it’s time to be fueled up and learn the best tips and tweaks for your campaign. Here are some strategic legs of landing page creation that you can leverage for your fruitful marketing.
5 Ways for a Conversion-generating Landing Page
1. Enough Information in Form Fields
Users tend to be overwhelmed easily with information, and with today’s security issues, most of them are afraid to include their personal information. In short, it’s not ideal to ask too much information in your form fields. You know it’s where users land on when they decide to invest with your offers. The more information the lower is the conversion. Take a look of this good example:
The design is appealing and the information asked is very minimal.
If it’s necessary to ask more information, you may add more fields. But present them in a loosed and non-overwhelming manner.
2. Build Trust with the Accomplished Awards and Social Evidences
Some users are afraid of scams (which are undoubtedly popular on the web). Prove your trustworthiness by showing your credentials and accomplishments such as your awards and your social supporters good claims about your business. Show your logos and images of famous brands that use their heat map technology. Consider putting the links on them too as this makes your site appear credible. Scammy websites have also include icons and images, but the difference is they don’t have the link.
3. Present Reviews and Testimonials
First and foremost, don’t fake them up. Users can tell whether the statements are a complete bogus or fraud. Uphold authenticity by presenting reviews and testimonials from real people.
“Great service excellent food beautiful place pricey but worth it” – J.S.
“All my problems are solved!” – Ruben
Don’t include statements similar to those mentioned above. Customers will certainly not trust you if you do. Avoid hiring someone to make you a fake review or testimonial because customers can easily spot them out.
4. Lead Users to Where they Should Go
Users need to be guided to help them know what are your offers for them. If you wish them to sign up for something, then arrange the layout that will effectively lead them in doing it. You want them to register? Download? Have it your way, just lead them where to go. Consider this as a good example:
image source: payload300.cargocollective.com
5. Ensure CTA’s Visibility
Obviously, you are leading your users to call to action (CTA) button. This button is set to prepare them on turning into customers. But first thing first: they should see it. Literally, the CTA should be seen at an instant so the challenge is you have to present it, in a way, that users will be able to spot it the moment they landed on your page. Make wise with the CTA color and design. Check this one out:
image source: unbounce.com
Secure a good conversion rate from your accumulated traffic. That’s what you are after in the first place. Follow these simple tips and tweaks to help you get started. You can ask help from your miami seo services when it seems hard to do it yourself. After all, they are the experts who are adept in that particular aspect.
What else can you suggest for a better conversion-generating landing page? You can share them by giving your comments at the section below.