Watching out for trends is a MUST if you want to survive the digital jungle. It’s either you a) set the fad OR; b) you follow it. We all know what to expect in 2015: high-resolution, customized images, responsive web design, faster download speeds, etc. Then there are ‘non-conventional’ trends such as hidden menus or varied page layouts. As good as it sounds, not all of them can be applied to your website.
The question then is: which are the best 2015 web design trends that not only could be applied easily onto most websites; but are also effective enough to draw in customers?
Stories are compelling for many reasons – in particular because it touches the human emotion.
For centuries, people used stories to pass on traditions, explain phenomena, and leave a legacy. Why are they so unforgettable? Because it allows people to connect with one another. Customers who are able to relate to a business or a favorite brand stick with those products for longer. It makes products and/or services (especially digital ones) alive and not so distant.
So how do you do this through web design? A story has a beginning, a middle, and an end. Introduce your product/service first, highlight a problem, then describe how your company can come to the rescue.
- use clear copy to highlight benefits for your customer (the star of your story!)
- vividly describe scenarios where the customer can see himself needing your services
- opt for customized images, NOT stock photos
- choose more descriptive CTA than regular ‘Buy Now’ or ‘Click Here’ buttons
- create a smooth, responsive layout for your web pages for easy transition (much like in a storybook)
- utilize words such as ‘I’, ‘We’, ‘Us’, and ‘You’ for emphasis and personality
2. Large Typography
This trend is highly helpful for MOST websites for a number of reasons:
- it instantly grabs attention
- large fonts assist in the hierarchy of content
- creates a unique, appealing visual statement for less
- makes it easy for users to read your most important copy
One of the biggest user complaints on the Web is hard-to-read text. Don’t be a statistic this 2015 by ensuring your website has the right font style AND size. Headers should be large enough to direct attention to them; while the copy should be easily understood on mobile devices. It shouldn’t be pixelated, blurred, or cut.
Don’t forget the rule of contrast as well: darker fonts for lighter backgrounds, and vice versa.
3. People In Pictures
You’ve heard how beautiful, customized images can definitely amp up your web design. But not just any pictures: utilize the power of faces in your photos for better user connection. According to one study done by the Nielsen Norman Group, a web page with portraits of real people get 10% more viewing time than those with stock photos.
Why is this so? People want something they can trust. That’s why you need to look at someone in the eye during conversations. In addition, with pictures of real people (as in employees, managers, or the CEO), customers feel secure that there would be someone to answer their needs at the other end of the screen.
Where do you begin?
- Talk with your web designer about WHERE and HOW to position the portrait images for maximum effect
- make sure the photos reflect what your company or business stands for
- have your photos professionally taken and edited
2015 is bound to be an exciting time in web design – but don’t get caught up in all the trends. Study each of them carefully, then pick only the ones that are most applicable to you. No need to fill web pages with every trick in the book.
What matters is that you have a wonderful story to tell for your customers.